I have to admit I was pretty skeptical when I heard about Beauty Pie. It was over tea and banana bread at Dean Street Town House. I mention the location because if you ever go, the banana bread is a must try (it’s not a healthy version but tastes delicious). Anyway, back to the point of the story. At the time it was all very top secret, I even had to sign an NDA! So when I arrived I was all geared up to hear about something Ah-mazing! But I wasn’t totally convinced by what I heard.
Founded by the beauty business genius and brains behind Bliss, FitFlop, Soap & Glory and Soaper Duper, Marcia Kilgore; Beauty Pie is the world’s first monthly subscription brand. You pay a fee of £10 each month and for that you are able to buy a range of beauty products at factory prices, because in essence, you pay for what you ordered rather than marketing, branding and packaging that all hike up the price of a product. In my defense I hadn’t seen or tried any of the products and the proposed monthly subscription was higher than it is now. I wondered how much make-up does one person actually buy a month and won’t the subscription fee together with whatever you spend on the products simply add up to what you would have spent on a high-end brand in the shops?
But once I saw the actual prices – members pay £2.24 for a lipstick, while non-members are charged £20, a foundation will set you back a mere £5 (prices vary, the more popular shades are even cheaper) instead of £30 – I began to warm to the concept. Then I tried the make-up for myself and discovered it’s really pretty darn good, and not just good for something cheap. They are simply really well made, period. The Everyday Great Skin Foundation glides on like velvet, and offers just the right amount of coverage – it doesn’t cake the skin but hides redness, blemishes and pigmentation for an even yet fresh complexion. While The Ten Best Natural Eyeshadow Shades Palette, would give any make-up maven heart palpitations. It’s as good as my favourite Bobbi Brown palette and a snip at £6.77. The Future Lipstick – Matte, £2.30, also got my attention, easy to apply, deeply hydrating, rich in pigment, non-drying and available in 8 shades all of which I would wear – I don’t have a bad word to say about it. Even the packaging doesn’t scream cheap. It might not be as beautiful as a Charlotte Tilbury lipstick, or Guerlain bronzer, but it doesn’t look tacky or feel throw-away like similarly priced offerings.
There must be a catch right? Well you have to join for a minimum of three months (which isn’t so bad), and you are only allowed to order up to £100 worth of make-up (but pay the factory cost), so that’s about 4-6 items a month. For those of you who don’t think you would need 4-6 items of make-up a month, every month, it turns out your credit rolls over if you don’t use it and they will be launching skincare and beauty tools soon too.
So, I hold my hands up, I got it wrong. Beauty Pie is a good idea, that (only) works because their products are of the highest quality – sign me up!